Published On: Sun, Jul 13th, 2025
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The upmarket UK seaside town where chains like Costa and Burger King are banned | Travel News | Travel

A quintessential British seaside town, known for its air of exclusivity and high street brimming with boutiques and cafes, has long banned popular chains and fast food joints. Lavishly nicknamed “Chelsea-on-Sea”, Southwold in Suffolk boasts an array of one-of-a-kind independant shops and eateries, all set against an idyllic beach and pretty colourful coastal houses.

This picturesque enclave is feted as one of Britain’s most prestigious High Streets. The town council’s steadfast refusal to include to high street giants like Costa and Burger King is testimony to its distinguished status. Despite this staunch stance, Waterstones successfully persuaded them to allow their presence but only under the guise of the former establishment, hence retaining the name ‘Southwold Books’. 

Visitors have the opportunity to marvel at the powerful beacon of its remarkable lighthouse, dating back to 1890. A lighthouse featuring a commanding 150-watt rotator capable of projecting light over 24 nautical miles, its doors open to the public thanks to the services of Adnams Brewery.

The historic Southwold Pier stands as a bastion of old-fashioned coastal revelry, offering model yacht regattas on its boating lake, continuing a cherished Victorian tradition.

At the pier’s end, you’ll stumble upon an eccentric assortment of coin-operated arcade machines, the brainchild of artist and engineer Tim Hunkin, with paddle steamers frequently seen mooring nearby.

The Southwold Museum invites guests to delve into the town’s rich heritage, presenting a variety of exhibits reflecting its local and natural history.

Southwold boasts a colourful past, with famed author George Orwell spending significant periods of his youth and later life in the town, penning some of his renowned works during his stays.

Like many seaside towns, Southwold’s primary allure is its idyllic beach, adorned with golden sands and charming, brightly coloured beach huts. Despite some visitors suggesting the town is losing its charm, it continues to draw crowds, captivated by its distinctive character.

For those keen to fully embrace the Southwold experience, a double room at the town’s Amber House can be booked for approximately £85 per night.