In the United Kingdom, the weather is current wet and cold, the days are short, the cost of living crisis is still biting. As a result, many people are looking ahead to the summer with the return of warmer, longer, days and the possibility of a holiday.

However, some may be considering flying away earlier than that, with one Moroccan seaside city a possibility. Agadir sits on Morocco’s western coast a near five hour drive from the country’s capital Casablanca.

Lying near the foot of the Atlas mountains, it has a population of over half a million people, and its name comes from the Berber noun meaning ‘wall’ or ‘citadel’.

One of Morocco’s more aesthetically modern cities, temperatures in January can rise as high as 22C to 25C, the perfect antidote to the UK’s damp and cold weather.

According to Lonely Planet, the reason it looks so modern is because it was rebuilt after an earthquake destroyed a large swathe of the historic city in 1960.

Said city is now complete with a fishing port, a large beach, tree-lined roads and all the accoutrements of a popular seaside city, including the Souss-Massa National Park.

What’s more, according to Skyscanner, it is possible to get return flights out to the area for as little as £28 from Manchester.

As to when is the best time to go, Lonely Planet advises that whilst Agadir has a temperate climate for most of the year, the busiest times are July and August.

They explained: “Between May and September, the weather in Agadir is comparatively mild when much of the rest of Morocco is sweltering.

“Cities in the north of the country empty out over the summer holidays, with many locals hitting Morocco’s southern coast, making July and August Agadir’s busiest period.”

Lonely Planet isn’t the only organisation to heap praise on the city, with travel bloggers galore praising the area for its affordability.

This includes renowned travel site The Travel Mum, which advised visiting the old Kasbah, going up in the Agadir Cable Car and vising the Souk el Had.

The blogger, known as Jenna Carr, praised the city as a prime winter holiday destination. She said: “I give you a destination that you may not have considered, and explain why it will make the perfect beach holiday!

“Agadir Morocco is a resort destination, it is known for its golf courses, golden beaches, beach side promenade and fantastic food. If that wasn’t enough, it has a year round warm climate. We visited in November and enjoyed 30C sunny days all week!”