It’s estimated that more than 240,000 Brits have made the move to Dubai, making them one of the largest expat groups currently residing in the United Arab Emirates.

Seeking perks such as warm weather all year round, tax-free income and a vibrant lifestyle, many have no plans to return from the Persian Gulf. However, as the location becomes increasingly popular with influencers, some claim Dubai is fast becoming “soulless” and are looking to flee the “Dubai Depression”, as it has been termed by international residents.

According to one British enterpreneur in the region, Ras Al Khaimah (RAK) is rapidly becoming the new place to be. Known as the ‘nature Emirate’, it boasts 42 miles of coastline along the stunning Arabian Gulf and whilst it offers many of the benefits of Dubai, it lacks its overcrowding and over-tourism – for now at least.

“The British are moving directly to Ras Al Khaimah,” Ben Moss revealed. “It used to be that they’d move to Dubai first and spend a year or two there then potenitally move to Ras Al Khaimah.”

Now, however, the businessman claims that when talking to people back home, they tell him they’re more interested in moving to the exciting alternative. “You know you’re doing something right when you’re attracting the British,” he praised of the destination.

“That’s because the British are fantastic people who you want in your city. Rak’s definitely doing something right to attract them directly.”

In a follow-up video, meanwhile, Ben opened up on one the main reasons he loves life in Ras Al Khaimah. “You can just pop down to the beach and go for a nice swim,” he said. “The water is beautiful here.”

As for specifics, Ben pointed out that the best areas to live in Ras Al Khaimah are Mina Al Arab, Al Hamra and Al Marjan island. “These are where all the fun and action is happening,” he enthused. Ben added that he’s currently based in the Deira Corniche, around 30 minutes away.

“You have this amazing mountain backdrop and it’s a very affordable place to live,” Ben added. “However, if you’re an expat you are definitely going to want to get as close to that casino as possible and Mina Al Arab is proving to be super cool.”

Ras Al Khaimah’s tourism website boasts: “With a rich heritage spanning over 7,000 years, the city offers one of the UAE’s most authentic historical and cultural experiences.

“Visitors can explore its long-standing traditions, diverse cultural sites, and archaeological wonders that reflect its ancient past. This Emirate is not only a symbol of Arabian history but also a welcoming destination that encourages cultural awareness and understanding.”

It continues: “Ras al Khaimah is celebrated for its breathtaking natural landscapes, which include pristine beaches, lush mangrove forests, vast terracotta desert dunes, and the rugged Hajar mountains.

Home to Jebel Jais, the UAE’s highest peak, this Emirate offers dramatic mountain vistas and cooler temperatures, around 10 degrees lower than sea level. Known for its liberal and welcoming atmosphere, Ras Al Khaimah also boasts a diverse range of attractions, from luxury resorts and boutique hotels to authentic Emirati cultural experiences.”