Beauty fans are rushing to snap up a hugely popular Estée Lauder serum after spotting a deal that undercuts major retailers. The iconic skincare product, known for its anti-ageing benefits, has been reduced by £26.70, making it cheaper than the price currently listed at Boots where it’s £89.

The Estée Lauder Serum Advanced Night Repair Multi-Recovery Complex (50ml) is now priced at £62.30 down from £89 on the allbeauty website. The cult favourite formula has built a loyal following over the years, with thousands of shoppers praising its ability to improve skin texture and give a more radiant look.

The Estée Lauder product is the brand’s newest generation of potent skincare serums. Using Chronolux Power Signal Technology, the formula is designed to help counteract visible signs of ageing while protecting the skin from environmental stressors.

It works to help reduce the appearance of fine lines and wrinkles, while helping skin look smoother, plumper and more radiant, with the added benefit of minimising the look of pores, the brand says. To use it, shoppers should apply in the evening to a cleansed face and throat as part of nightly skincare routines.

As an alternative, LookFantastic has the Medik8 Advanced Night Restore (50ml) night cream for £60 on the website. This is said to be packed full of ceramides, designed to target visible signs of ageing, the site says.

Boots also has the No7 Future Renew Night Serum (25ml) for £39.95. With ingredients to target multiple signs of skin damage, this one is said to offer ‘instant results’ to make skin feel softer and more hydrated.

On the John Lewis website, the Estée Lauder serum has been rated highly. One person wrote: “I love this serum because it gives me soft skin, it’s very soothing.”

Another commented: “Excellent product, used this product for many years. I started using it when I was 40. It keeps my skin good for a woman who is now nearly 80.”

A third person added: “I have been using this serum for two months, and I really love it. It truly helps even out my skin tone and improves the overall texture of my skin. My face looks smoother, fresher, and more radiant. After consistent use, my skin feels more hydrated and healthy. I’m honestly hooked and will definitely purchase it again.”

A handful of others disagreed as one person said: “I love this product and use it daily, so the brand should offer refill packaging to stimulate more frequent uses and less waste with the glass bottle.” Another added as part of a longer review: “So far so good. The only reason I give it four stars is because I don’t know the exact long-term results.”

The Estée Lauder Serum Advanced Night Repair Synchronized Multi-Recovery Complex (50ml) is available from allbeauty.