When it comes to classic British seaside escapes, places like Blackpool, Brighton and Southend often steal the spotlight, but tucked away on the north Norfolk coast, one charming town is quietly making waves.

Known for its traditional charm, fresh seafood and sweeping coastal views, Cromer offers a slower, more nostalgic alternative to the UK’s busier beach resorts. While some are known for arcades, Cromer has held onto a more traditional feel, with a handful of small, traditional amusements near the sandy beach, and none of the large-scale attractions. At its heart is the iconic Cromer Pier, a 151-metre-long, Grade II-listed Victorian structure stretching out into the North Sea.

It is widely regarded as one of the best in the UK, having been crowned Pier of the Year in 2024, 2015 and 2000 by the National Piers Society.

Rather than being consumed with rides, it is one of only five UK piers with a fully functioning theatre, which hosts shows year-round.

It is also steeped in history, having withstood storms, tidal surges and even World War II destruction, when a central section was deliberately blown up to prevent it being used for enemy landings, before later being reconstructed.

Nowadays, it is also known as one of the best spots for crabbing in the town. Speaking of which, the Cromer crab is legendary, and the town even has its own yearly Crab and Lobster Festival, where you can try the famous local delicacy. This year, it will take place between May 15-17.

Originally developed as a resort in the 19th century, its streets are now filled with independent shops, pubs, cafés and restaurants, so you can be sure to try the fresh crab whenever you visit.

For those brave enough to go swimming in the cold British sea, they will be rewarded with ‘Britain’s Great Barrier Reef’, the Cromer Shoal Chalk Bed, created in the Mesozoic Era when dinosaurs roamed. It is the longest in the world at 20 miles long and you can see it by snorkelling.

Recent investment has also helped secure the pier’s future, which attracts visitors to the town. More than £2million was spent on improvements including a refurbished Pavilion Bar, upgraded and more accessible toilet facilities, and extensive structural work.