Alton Towers is launching new Hey Duggee themed stays for 2026 | UK | Travel

Kids can also earn a Map Badge and get a Duggee hug (Image: Merlin Entertainments)
Isn’t it time for… Duggee? If you’re raising a preschooler, those words are probably echoing from your television multiple times daily. Hey Duggee stands as one of CBeebies’ most beloved programmes, narrated by Alexander Armstrong, and since launching in 2014, more than 200 episodes have been produced, each one ending with the Squirrels getting a different badge.
Now families can become Squirrel Club members themselves and experience a sleepover inside Duggee’s Clubhouse at the CBeebies Land Hotel. This toddler-friendly accommodation at Alton Towers already features numerous themed rooms inspired by CBeebies programmes including Bing, Something Special, and Bluey, with Hey Duggee now joining as the latest addition.
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The rooms will include themed furniture and décor just like Duggee’s Clubhouse (Image: Merlin Entertainments)
Starting this Saturday (March 14), families can reserve Hey Duggee themed rooms accommodating up to five guests or suites sleeping up to seven. Each room features a double bed with themed furnishings, alongside a separate children’s sleeping space containing bunk beds and an additional trundle bed. reports the Mirror.
The rooms are full of engaging details and sensory activities inspired by the series, and little ones can discover their favourite characters adorning the walls, including Betty, Happy, Norrie, Tag and Roly.
Guests also receive a complimentary breakfast, free car parking, and access to a 9-hole golf course. Hotel visitors can also purchase a two-day theme park ticket for £49, offering better value than a daily rate.

Kids can earn their Big Adventure Badge at CBeebies Land (Image: Merlin Entertainments)
Fans of Hey Duggee can also explore the Hey Duggee Big Adventure Badge zone within CBeebies Land. It comprises multiple sensory play spaces where youngsters can bounce, climb, and participate in immersive experiences. Upon completion, your little Squirrels receive their very own Big Adventure Badge.
Head to the Big Fun Showtime area to see Hey Duggee Live, a performance where children participate in piecing together clues to earn their Map Badge. Youngsters can also encounter the beloved canine character himself and receive a Duggee hug.
Duggee’s new accommodation isn’t the only new feature at CBeebies Land and its hotel. March 28 marks the debut of the world’s first Bluey-themed rollercoaster.
Called Bluey the Ride: Here Come The Grannies!, the rollercoaster promises to transport riders through the Heeler family’s back garden. It features gentle drops and curves, creating an ideal first rollercoaster adventure for young visitors.

Bluey will also be getting her very own ride (Image: Merlin Entertainments)
A preview image depicts Bluey and Bingo dressed as the grannies Janet and Rita, with the attraction certain to incorporate numerous references that fans will appreciate.
Additional Bluey-themed accommodation is being added to the CBeebies Land Hotel as the Australian animated dog’s appeal continues expanding. Similar to the Hey Duggee rooms, these have sleeping zones for children, with rooms designed to resemble the Heeler residence.
Find out more and book accommodation on the CBeebies Land Hotel website. Alternatively, you can buy day passes to Alton Towers online from £32, or an annual pass from £64.
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