Published On: Sun, Feb 11th, 2024
Technology | 4,256 views

Amazon debuts new Ring doorbell but unlocking all its features will soon cost you more


Amazon has unveiled a brand new high-end Ring smart doorbell that adds in the company’s radar-powered motion detection and is easier to install as it is battery powered. The Battery Video Doorbell Pro will cost £199.99 when it goes on sale in the UK on 20 March, but its release will coincide with Ring raising the price of its cheapest subscription plan.

Ring doorbells are smart cameras integrated into doorbells that send alerts to your smartphone or other Amazon device (such as an Echo Show smart screen) when someone is at the door. Various models allow you to see who’s there, speak to them via an intercom, and simply have a security camera at your front door.

While you can use any Ring doorbell without a subscription, doing so limits the functionality the products are capable of. Things such as person alerts, package alerts, photo notifications, and the ability to save videos to the cloud are all part of Ring Protect Basic, which from 11 March will cost £4.99 per month or £49.99 per year – that’s a rise from £3.49 and £34.99 respectively. 

It means the Basic subscription will have doubled in two years after it was last sold for £24.99 in 2022. 

These subscriptions are also per device, so if you have more than one it gets expensive quickly. A pricier Protect Plus plan won’t change, costing £8 per month or £80 per year and adds perks such as emergency contact notifications and cellular back up if your Wi-Fi goes down.

Amazon says the new Doorbell Pro is the most advanced Ring doorbell you can buy that is battery powered. This means you can unclip the doorbell occasionally to charge it up, just like a smartphone. Some customers prefer this to hardwiring the doorbell into your home’s electrics.

“Advanced radar-powered features like Bird’s Eye Zones and Bird’s Eye View mean customers can use an aerial perspective to pinpoint and only send an alert when their doorbell detects movement in that exact location, providing more specific information for individual motion events,” Amazon said in a press release.

It also claimed the image quality and camera sensor on the Doorbell Pro are superior, offering a low-light mode where a streetlight or other sparse light source is all that’s needed to keep the camera feed visible. Cheaper Ring doorbells have less capable cameras.

The £199.99 Battery Video Doorbell Pro is not the top-of-the-line Ring doorbell though, with the brand offering smart camera bells up to £350 with a range of different features.



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