When it comes to style, Princess Kate has become a global fashion icon — favouring timeless silhouettes, refined tailoring, and wardrobe staples that strike a balance between luxury and approachability. While names like Alexander McQueen and Emilia Wickstead are firm fixtures in her wardrobe rotation, there’s one label she has been frequently revisiting this year — the unexpected yet increasingly popular Self-Portrait.

The London-based brand, founded by Malaysian-born designer Han Chong in 2013, has quietly evolved into a go-to for the Princess. From public engagements to evening events, the sharp design helps explain why Kate continues to lean on this contemporary British favourite.

Kate has worn Self-Portrait on at least 10 public occasions, making it one of the most frequently repeated modern brands in her wardrobe.

The Princess of Wales consistently opts for outfits that merge clean structure with graceful details. The appeal, I believe, lies in the label’s distinct identity.

Unlike many legacy fashion houses, Self-Portrait is built around the ethos of delivering thoughtfully designed, high-quality pieces at a price that feels within reach.

It offers a modern sense of luxury without the hefty price tag – and that aligns perfectly with Kate’s image as both aspirational and relatable.

This bespoke piece further cemented her ongoing relationship with the label and her preference for thoughtful, structured design.

Kate’s wardrobe choices frequently strike a careful balance between tradition and modernity, and Self-Portrait captures that blend seamlessly.

Many of her favourite pieces from the brand showcase subtle details that introduce a contemporary twist without straying from her classic aesthetic.

By supporting a label committed to accessible pricing and refined design, the Princess reinforces the idea that elegant fashion needn’t be out of reach. It’s not just what she wears, but the intention behind her choices that continues to shape her enduring style legacy.