Published On: Fri, Apr 11th, 2025
Business | 2,818 views

Lloyds Bank issues message to customers with savings | Personal Finance | Finance

Lloyds Bank, has sent a message to savers following this week’s stock market turmoil as markets dropped like a stone and surged like a rocket within the space of just a few days.

The bank looked to calm nevers among its customers as the value of savings tied up in investments fell as stock markets tumbled worldwide.

Lloyds said in a message to customers: “The answer is simple – don’t panic.” The high street bank, which has 28 million customers, sought to reassure savers who use its investment platform to buy shares over a fall in the value of their funds.

The email said: “Your Ready-Made Investments account is diverse by nature, and diversification is your best defence in times like these.”

It added: “We understand that the recent market volatility may be unsettling, and you may have seen fluctuations in your investment performance during these times. In times of volatility it’s important to maintain a long-term perspective and avoid making impulsive decisions.”

The bank said markets fluctuation can be influenced by various factors, including economic conditions, political events, and company specific news.

“These are some recent events driving fluctuations. The U.S. has imposed tariffs on all imports. This makes goods more expensive and so could reduce sales.”

Lloyds also pointed out: “Interest rates in the U.S. remain high, making some experts concerned about entering a recession.”

The bank told investors that they neeed to keep three principles in mind when deciding whether to withdraw their funds. “As an investor, you can’t escape market ups and downs. But keeping these principles in mind might make the ride a bit smoother.”

– Keep an eye on market news and economic indicators, but don’t let short-term headlines dictate your investment decisions

– Emotional reactions often lead to selling at the wrong time, so trust your long-term strategy and avoid knee-jerk response

– A well-diversified portfolio has investments spread across different asset classes (such as stocks, bonds and property).

Lloyds said diversification is a saver’s best defence against market changes and investors should focus on the long haul.

“Accept that fluctuations are part of investing and instead of fearing them remember that investing is a marathon, not a sprint.

“Successful investing requires discipline, patience, and a clear focus on your long-term financial goals.

“By weathering market storms with a calm approach, you increase your chances of long-term growth.”