A significant 40% of holidaymakers are now just as likely, if not more so, to take their main holiday in October or later, rather than during the traditional summer months.

A survey of 2,000 adults revealed that 67% would consider rescheduling their primary holiday to the autumn season.

Almost half (48%) believe delaying their holiday until October provides better value, estimating an average saving of over £400 per person by travelling later in the year. With a significant 70% agreed that value for money is the primary considerationwhen booking a holiday.

Additionally, 18% of respondents think they can stretch their budget further by purchasing holiday clothes and essentials during post-summer sales. 

Paul Stokes, from M&S Credit Card, which commissioned the research, stated: “Our research has shown a growing trend of holidaymakers opting to get away in October, or later in the year.”

“With 36% saying they can still seek out the sun in Europe and further afield later in the year, now is the perfect time to take a trip. This not only allows travellers to make the most of the quieter holiday period, but can also unlock significant cost savings.

“With value for money top of mind for many of us when planning a holiday, October getaways can offer an opportunity for savvy travellers to make the most of their holiday budget whilst enjoying their time away.”

When it comes to these autumnal escapes, sun-soaked European holidays are the top choice, closely followed by city breaks within the UK.

A fifth (19%) of people predict they will seize the opportunity to embark on more trips in October or later in the year over the next five years.

The most crucial factors when planning their yearly getaways include accommodation costs, weather conditions, and the price and availability of flights.

Holidaymakers’ excitement for their upcoming trips is fuelled by researching destinations, planning itineraries, and booking flights and hotels.

Interestingly, 90% involve their children or younger family members in holiday decisions, with 46% even allowing them to choose the holiday destination. Nearly two-thirds (64%) adopt this approach as they want the younger generation to be more involved in the planning process.

However, it’s not just the holiday location that young travellers have a say in, with 54% being allowed to choose activities, and 40% deciding on sights to see. On average, children or younger travellers start contributing to holiday planning from the age of nine.

Paul Stokes commented: “Planning a holiday is increasingly becoming a family affair, as younger travellers are getting more involved in the decision making process.

“Involving younger family members and travellers not only teaches them decision making and budgeting skills, but also helps build excitement for the trip ahead.

“This collaborative approach can also make for a more enjoyable family experience, making memories everyone will remember.”