Published On: Fri, Jun 20th, 2025
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Meghan Markle posts new video of herself boasting about sell out As Ever products | Royal | News

In a selfie-style video uploaded onto her Instagram stories, Meghan Markle spoke out in disbelief as she relayed the news that new products from her brand As Ever had almost sold out. Filmed in a garden full of pink blooming flowers, Meghan Markle, wearing a plain white vest top, surrounded by the pink blooms, spoke directly to her fans.

She said: “We spent so much time making sure we had so much more inventory. That’s why we took the time. And you guys are doing it again. We’re nearly sold out on everything, and I can’t believe it, even flower sprinkles, which I knew was going to be the big one again, so that has more inventory than all of it. And that’s also about to sell out.”

Meghan then shares a feature she spotted on her iPhone, which she claims looks similar to one of her products – the Flower Spinkles. Speaking to her audience, and showing them her phone, she giggles: “I was looking at my iMessages and I thought…OK. I love this feature and I never thought of it. Like…is it confetti or is it flower sprinkles?”

Viewers can see the comparisons of a feature on the iPhone, which showers confetti all over the screen in a message sent to a recipient. The Duchess of Sussex then ends her video by giggling and saying, “Thanks, everybody!” presumably to those who have purchased the products from her website.

Earlier this afternoon, Meghan released her second seasonal drop of As Ever products months after her sell-out launch in April.

The Duchess of Sussex, 43, promised fans that not only would popular products from the first launch return to the shelves, but new products would be added.

There were only two new products, which included a new apricot spread with and without keepsake packaging, and an orange blossom honey. There were seven other products from the first launch that were available to buy again, including her viral flower sprinkles on their own, her crepe mix, her herbal teas and organic honey.

In an As Ever newsletter, dropped before the launch, Meghan also teased the release of a rosé wine. She wrote in a message directing visitors to sign up on a mailing list: “Our debut Napa Valley rose is launching just in time for summer entertaining.”

The newsletter read: “There’s something else we can’t wait to share – our debut As ever rosé. With soft notes of stone fruit, gentle minerality, and a lasting finish, this bespoke blend is launching just in time for summer entertaining, and will be available for purchase on July 1st.”

Meghan Markle on Instagram also wrote of the second product launch: “Yummies, and honeys, and fruit spreads, oh my!
Come explore our summer drop – live now.”