Productivity is on its way out as Brits begin to question whether constant goal-setting may be doing more harm than good, according to new research. Self-improvement and performance planning have dominated social media and everyday life for years, but many are now seeking alternative ways to improve their wellbeing.

New research reveals a growing shift towards experiences that support mental and emotional balance such as travel and nature, according to the survey by Singapore Tourism Board.

One in ten Brits (12%) say New Year’s resolutions could actually be harmful, while more than a third (31%) admit they feel guilty when they fail to stick to a goal. Four in ten believe holidays have a positive impact on wellbeing, and when asked how they recover from stress and overwhelm, 42% said they turn to nature and green spaces. Around 14% opted for city breaks.

The findings suggest a broader shift in how people approach self-improvement, with many now favouring experiences that deliver more meaningful and lasting benefits.

A spokesperson for Singapore Tourism Board said the city state can provide the ideal combination of urban energy and restorative greenery.

Marissa Sim, area director northern and southwestern Europe, said: “We’re witnessing a fundamental shift in how Brits are approaching personal wellbeing. Our research shows that many are moving away from conventional goal-setting towards more experiential forms of self-improvement, with travel and spending time in nature growing in popularity.

“Singapore’s unique positioning as a City in Nature makes us particularly well-suited for British travellers seeking this new form of meaningful reset.

“Here, lush greenery is seamlessly woven into everyday urban life, allowing visitors to reconnect with nature without stepping away from the energy of a global city. It’s this effortless blend of nature and urban lifestyle that makes Singapore such an ideal destination for those seeking a modern reset.”

Nearly half of Singapore is covered in greenery with rooftop gardens and vertical green walls creating “parks in the sky.” These green spaces support more than 2,000 native plant species and over 400 bird species within the urban landscape.

The green theme starts the moment visitors land at Changi Airport, home to the world’s tallest indoor waterfall and a lush indoor forest.

Green spaces across the city include the UNESCO-listed Singapore Botanic Gardens, a stunning oasis famous for its exquisite collection of orchids and perfect for peaceful walks.