Savers now have access to a new market-leading interest rate as a savings provider boosts its returns for its easy-access Cash ISA. The tax year is coming to an end, and Plum has boosted its rate as a special offer. Its Cash ISA rate for new deposits has risen to 4.60% AER (variable), making it the top easy-access rate available directly from an ISA provider. It is an affordable account, with the minimum deposit being just £1.

Additionally, its transfer-in rate has increased to 4.45% AER (variable), which is now the market-leader. The Cash ISA is now flexible, so customers can withdraw funds and replace them within the same tax year without affecting their annual £20,000 Cash ISA allowance. It is an attractive, timely offer as the Cash ISA allowance for those under 65 drops to just £12,000 in the 2027/28 tax year. It is also available with automated saving rules, so people can build their Cash ISA more easily.

“We want to offer the best rates we can to customers, and we’re delighted to increase our rates ahead of tax-year end on Sunday,” said Victor Trokoudes, CEO and founder of Plum. “Both our new deposit and transfer-in rates are now top rates, well above the Bank of England base rate.

“We’d urge people making contributions to their Cash ISA to shop around and carefully consider the whole product experience. That means checking if there are hurdles like withdrawal restrictions, which mean you don’t get the outcomes you want or high minimum deposits that exclude you from accessing competitive offers. There might just be a very small difference in rate, but those additional barriers can add up to so much more.

“At Plum, we’ve worked hard to remove those types of restrictions as part of our ongoing commitment to continuously improve our offerings so our customers can get the best experience possible.”

Savers should note that the new deposit rate of 4.60% AER (variable) includes a Plum bonus of 2.06% AER (variable) if kept for 12 consecutive months and other conditions are met. The rate will be 2.54% AER (variable) after 12 months.

While the transfer-in rate is 4.45% AER (variable), it includes a bonus rate of 1.91% AER (variable).

What else is out there?

There are plenty of other attractive rates out there, including Trading 212’s 4.57% Cash ISA. This is also a promo rate only for new customers via moneyfactscompare.co.uk.

There is also the Moneybox Cash ISA, with its rate of 4.31%. Interest is paid monthly on both of these accounts.